Oja is an all-in-one commerce platform for Nigerian business owners. Sell online, in-store, and on social. Manage inventory, orders, payments, and customers from one dashboard priced in Naira.

Can I use Oja as an online store builder in Nigeria?

Yes. Oja includes a branded storefront with themes, checkout, SEO settings, and optional custom domain. Built for merchants who want a professional site without technical setup.

Does Oja have a POS system for physical stores?

Yes. Oja includes browser-based POS and a dedicated POS app for walk-in sales. Counter sales update the same inventory as your online store.

What payment methods does Oja support?

Cards, bank transfers, USSD, QR, cash, and POS terminal payments. Oja Terminal provides each store a dedicated virtual bank account for instant transfer confirmation.

Can I sell on WhatsApp and Instagram with Oja?

Yes. Record and tag orders from WhatsApp, Instagram, and other channels, then track revenue by source in your analytics dashboard.

What types of products can I sell on Oja?

Physical goods, digital downloads, handmade items, print-on-demand, second-hand (Tokunbo), hybrid bundles, and local services. All supported on one platform.

Online store

Website & online store

Launch a branded online shop with themes, custom domain, mobile checkout, and inventory that stays honest across every channel.

Your website is open 24/7. Publish products, run promos, and collect payments without a separate spreadsheet for ecommerce.

Storefront, inventory, and orders share one system. When the last unit sells at your counter, your online store knows before the next customer checks out.

Nine mobile-first themes, Customization Studio for your brand, and checkout built for how Nigerians pay on mobile data.

Start free Pricing

Capabilities

Everything you need to sell online in Nigeria: themes, checkout, domains, and stock that stays honest.

One catalogue everywhere

Product details, images, and prices stay consistent on web, POS, and links you share in WhatsApp.

Mobile-first checkout

Fast loads on 4G. Clear pricing, delivery rules, and Paystack, transfers, and USSD at checkout.

Customization Studio

Logo, colours, banners, and social links. Switch themes without losing products or orders.

Custom domain

Start on yourname.useoja.com. Connect your own domain when you are ready for a fully branded URL.

SEO-ready pages

Clean URLs, meta descriptions, and product pages Google and social previews can index.

Inventory-aware cart

Stock online matches POS and social sales. No overselling when variants sell out.

How it works

Live in three steps

Pick a theme

Choose from nine layouts. Set brand colours, logo, and banners in Customization Studio.

Add products

Upload photos, set prices, variants, and stock. Physical, digital, handmade, or services.

Publish and share

Go live on your subdomain or custom domain. Share on Instagram, WhatsApp, and Google.

Branding

Look like your brand, not a generic link

Customization Studio lets you upload your logo, set accent colours, and configure homepage banners without code.

Switch between nine themes when your brand evolves. Products, orders, and customers stay intact.

Logo, favicon, and brand colour palette
Homepage banners and featured collections
Instagram, WhatsApp, and social links in header

Fulfilment

After checkout, operations stay clear

Orders land in the same queue as walk-in and social sales. Status updates reduce where is my order messages.

Shipping zones and pickup rules are set once and applied automatically at checkout.

Order statuses from paid to delivered
Delivery zones and pickup options
Customer notifications on status change

Product pages that convert

Variants, sizes, colours, and bundles live on structured pages instead of long chat threads.

Collections help you merchandise launches, seasonal drops, and clearance without rebuilding navigation.

Rich variants for apparel, food, services, and digital goods
Product reviews and ratings on listings
Featured collections and homepage banners
Shareable product links for Instagram and WhatsApp

Checkout customers trust

Clear totals, delivery expectations, and payment steps reduce abandonment and support messages.

Repeat buyers see order history and can self-serve instead of DMing you again.

Cards, bank transfers, USSD, and cash options
Pickup, delivery zones, and shipping rules
Order confirmation and buyer notifications
Coupons and time-boxed promotions

Built for

Fashion and beauty brands moving off Instagram-only selling
Food businesses needing delivery zones and order notes
Retailers with a physical shop and an online catalogue
Service providers selling packages and appointments online
Creators selling digital downloads and merch from one store

FAQ

Questions

Do I need a developer?

No. Add products, pick a theme in Customization Studio, and publish. Custom domains are supported when you are ready.

Does online stock match in-store?

Yes. One inventory ledger feeds your storefront, POS, and manually recorded social orders.

How long until my store is live?

Most merchants add products, pick a theme, and share their link the same day.

Can I use my own domain?

Yes. Connect a custom domain from your dashboard while keeping the same products and orders.

Inventory Payments Website builder

Start with a storefront that shares truth with inventory and POS. Create your store free today.

Create your store